What do bees and Field Applications Engineers have in common? More than you might expect. This short, creative piece offers a fresh take on the value, versatility, and challenges of FAEs — showing how their unique role helps bridge gaps between customers, sales, and engineering teams.
Articles
LinkedIn posts etc reproduced locally
A Goal Setting Tail
What if setting goals didn’t feel like a chore? This light-hearted story illustrates how defining meaningful, achievable goals can shift your mindset, build confidence, and create momentum. It’s not just about SMART goals — it’s about finding clarity and direction that actually work for you.
The Hurry Monster, RIP
In high-pressure environments, rushing can feel like a badge of honor. But constantly hurrying often leads to stress and poor decisions. This article explores how slowing down can foster greater clarity, calm, and control — and how coaching can help build new habits for lasting change.
Helping Engineers Maximise the Positive Impact of their Expertise
Engineers often face challenges in making their expertise fully understood and valued. This article explores how communication coaching and leadership development help bridge the gap — amplifying their impact and confidence in technical and cross-functional settings.
The Customer-Facing Few
A small group of engineers and technical experts often carry the weight of external communication — explaining complex ideas, handling objections, and building trust with clients. In this article, we highlight their strategic role and share ways to support them with the right tools and coaching.
Team Building and Training as One Activity
Want your teams to grow stronger and smarter at the same time? This article explores how combining team building and training into a single experience can boost engagement, trust, and skills.
Teledyne Dalsa Warding Off the Hurry Monster
Constant urgency can derail even the most capable teams. This article shares how engineers at Teledyne Dalsa reframed their approach to pressure, urgency, and planning — creating a calmer and more focused work environment while still delivering results.
Energy Control & Pre-Match Planning – the Axcelis example
How can technical professionals prepare for high-stakes encounters with more confidence and clarity? This case from Axcelis shows how simple tools and shared frameworks can help teams align, manage energy, and perform at their best.
Preparing for Customer Intimacy with Communication Training
To develop strong and lasting client relationships, communication is key. This article explores how tailored training can help technical professionals communicate with greater clarity, empathy, and confidence — laying the foundation for true customer intimacy.