What do bees and Field Applications Engineers have in common? More than you might expect. This short, creative piece offers a fresh take on the value, versatility, and challenges of FAEs — showing how their unique role helps bridge gaps between customers, sales, and engineering teams.
Articles
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A Goal Setting Tail
What if setting goals didn’t feel like a chore? This light-hearted story illustrates how defining meaningful, achievable goals can shift your mindset, build confidence, and create momentum. It’s not just about SMART goals — it’s about finding clarity and direction that actually work for you.
The Hurry Monster, RIP
In high-pressure environments, rushing can feel like a badge of honor. But constantly hurrying often leads to stress and poor decisions. This article explores how slowing down can foster greater clarity, calm, and control — and how coaching can help build new habits for lasting change.
Leadership and Resisting Other People’s Problems
As a leader, it’s easy to fall into the trap of absorbing your team’s problems as your own. This article explores how setting healthy boundaries and resisting that reflex leads to more sustainable leadership and supports both your wellbeing and your team’s autonomy.
Leading Your Technical Sales Support Leaders
Technical sales support professionals play a vital role at the intersection of engineering and customer needs. Learn how to lead and support these teams effectively — enhancing communication, coordination, and impact across your organization.
Technical Sales Support Outside the Comfort Zone
Many engineers and technical experts are asked to support sales without ever having received formal training. This article explores the challenges and opportunities that arise when stepping outside your technical comfort zone to engage in client conversations — and how communication tools and coaching can help you succeed.
Will Things Get Done? How to work it out.
When you’re leading a project or working in a team, it’s vital to gauge whether things will actually move forward. This article introduces a practical method to assess clarity, commitment, and capability — helping you address issues before they become blockers.
Helping Customers Navigate
Supporting customers isn’t just about giving answers — it’s about helping them explore their options, clarify their needs, and build confidence in their decisions. Learn how coaching-style communication helps technical teams become trusted guides in complex environments.
An Unhelpful and False Image of Work Pressure
We often hold unhelpful beliefs about what pressure at work should look like — fast-paced, intense, always urgent. But this mindset can lead to burnout, poor decisions, and stress. In this article, we explore how to shift this narrative and replace it with a more constructive and realistic view.