Articles

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Anna Karenina and Client Encounters

What do Russian literature and technical communication have in common? In this article, we explore the Anna Karenina principle and how it helps us understand why client encounters fail — and what makes them succeed. Whether you’re managing expectations, handling objections, or navigating complexity, this insight can sharpen your approach.

Best practices Exchange for Engineering Team Leaders

What happens when engineering leaders step back from daily demands to reflect and share insights with peers? In this article, we explore the value of structured exchanges for enhancing leadership, problem-solving, and learning culture within technical teams.

Best Practice Exchange outcomes

This article summarizes the insights and takeaways from a Best Practice Exchange session at ICONDA Solutions, where professionals discussed learning, feedback, and growth. Whether you’re a coach, team leader, or engineer, these reflections can help shape your own learning and development strategy.

Engineering Support Beyond Do, Doc, Done

Many engineering teams limit their support to completing tasks, documenting, and moving on. But what if your team could do more — like shaping customer outcomes and influencing decisions? Discover how technical professionals can grow into trusted advisors, not just service providers.

Engineers Add More Value with a Balanced Problem Solving Approach

Engineers often rely on sharp analytical skills — but real impact comes from balancing logic with empathy and communication. This article explores how a holistic approach to problem-solving enables engineers to create more sustainable solutions, work more effectively with others, and add long-term value.

Helping Engineers Maximise the Positive Impact of their Expertise

Engineers often face challenges in making their expertise fully understood and valued. This article explores how communication coaching and leadership development help bridge the gap — amplifying their impact and confidence in technical and cross-functional settings.

Helping Customers Navigate

Supporting customers isn’t just about giving answers — it’s about helping them explore their options, clarify their needs, and build confidence in their decisions. Learn how coaching-style communication helps technical teams become trusted guides in complex environments.

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An Unhelpful and False Image of Work Pressure

We often hold unhelpful beliefs about what pressure at work should look like — fast-paced, intense, always urgent. But this mindset can lead to burnout, poor decisions, and stress. In this article, we explore how to shift this narrative and replace it with a more constructive and realistic view.

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I Need Performance; I Get CRUD

What happens when a team needs performance but ends up drowning in confusion, rework, or missed expectations? In this short piece, we look at a common pitfall in goal-setting and delivery — and how better communication, clear objectives, and structured problem-solving can make all the difference.

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