Articles

LinkedIn posts etc reproduced locally

Bees and FAEs

At the start of a recent training course, each person introduced themselves by citing an animal that could do their job, then explaining why. One of the Field Application Engineers (FAEs) in the audience put forward a bee, saying that they buzzed around busily,...

A Goal Setting Tail

Don't worry, this isn’t the old story about the insecure dyslexic, insomniac atheist who lays awake at night wondering if there really is a Dog. It's about the strange but ultimately effective path that my dog takes when I call him and why this could be a valuable...

The Hurry Monster, RIP

Apparently, I suffer from an affliction which most people manage to avoid. A weird mixture of intellectual laziness and hyperactivity, it once led me to attempt the reduction of German grammar to a handful of equations. Preferably to one equation. Einstein had managed...

Leadership and Resisting Other People’s Problems

« Harry, do you know how this spreadsheet’s meant to work? ». It seems like a harmless question, but it’s really the beginning of a dangerous spell. Innocent in the ways of the Dark World, Harry responds, « Sure, what’s up? », then proceeds to spend the rest of the...

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Leading Your Technical Sales Support Leaders

If you are running some kind of technical sales support team – a field applications organisation, a sales engineering group or maybe an R&D team that does direct customer support – then one of your major concerns is probably to ensure that your engineers are able...

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Technical Sales Support Outside the Comfort Zone

I recently had a conversation with a Customer–Facing Engineer about what to do when a customer expects answers about topics outside of one's area of expertise (I use the generic term, "Customer-Facing Engineer" – CFE – because this case is relevant to any engineer,...

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