At the start of a recent training course, each person introduced themselves by citing an animal that could do their job, then explaining why. One of the Field Application Engineers (FAEs) in the audience put forward a bee, saying that they buzzed around busily, collecting opportunities (pollen), working hard, doing great things for other people and generally being pretty amazing.
Another FAE reminded us of the legendary observation that, at first glance, a bee’s job is almost impossible – aerodynamically speaking, it’s a miracle that they can even fly !
Bees can fly, of course, and FAEs manage to do some apparently impossible things too, so I thought that this was a great analogy 🙂
Why it’s hardest to communicate when it matters most
In moments of pressure, client communication often becomes unclear or tense — just when clarity is most critical. In this article, we explore the psychology behind communication breakdowns, and share strategies for staying grounded and effective in high-stakes client interactions.
