Enhance Your Professional Development with Andrew Betts, an EMCC-accredited coach

Team Leaders

Keeping the team happy and productive is a big responsibility. Balancing the interests of people both inside and outside of that team is key to success. The ability to coach and teach is also high on the list of necessary qualities.

We have experience in running both development and field teams, in both the hardware and software sides of the semiconductor industry. In addition, we have ongoing coaching work with practicing and aspiring leaders all over the world.

Customer-Facing Engineers

Applications, Sales, Marketing and Consulting Engineers have exciting, customer-facing roles.

However, they often have to fix problems for which crucial factors are outside of their direct control. Being able to influence the decisions of both customers and colleagues is therefore a critical skill. Coping with difficult conversations also!

ICONDA Solutions is an authority on customer-facing work. Andy Betts, the CEO, is currently active in technical sales (for Siemens EDA and Galaxy Semiconductor in S Europe), has a long background in Applications Engineering and has been teaching these subjects for 12 years+.

Developers & Product Engineers

The expertise of technology professionals responsible for development and production is seen through the result of their work, be it machinery, vehicles, hardware, software, drugs, vaccines, information, logistics, … the list is endless.
In these somewhat hidden roles, it’s key to balance speed, quality and cost. However, there is invariably pressure to deliver fast, best and cheap, all at once!
Managing the resulting tensions can be a challenge, as we well understand.
Andy Betts worked in hardware design and verification for about 10 years and he is in constant touch with engineers in these roles.

Executives & Program Managers

The ability to reason at multiple levels of abstraction – at one moment down in the trenches dealing with an emergency, the next in a C-level meeting to decide on investments for the coming years – requires great mental flexibility.

Our experience in running small businesses combined with many years with C-level people in multiple contexts (technical sales and support, coaching, mentoring, training) gives us a deep appreciation of these roles.